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Intuit

 
 
 

OVERVIEW

I worked with Intuit as an interaction design intern over the summer. My position was on the authentication team for One Intuit Identity. What I worked on benefits millions of customers that use any of Intuit's products.

 

MY ROLE

  • Wireframes

  • User flows: sign in, create account, account recovery

  • Concepts for future product

  • User testing: formal and guerrilla

  • Shirt design

  • Event visual design

  • Helped with decision making for design system

 

 

THREE KEY TAKEAWAYS

 
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LOGIC

 

NO UI

 
 NO UI

SECURITY AS A BENEFIT

 

No UI

Decreasing the amount of UI is paramount to creating a seamless and simple product. The less a user has to see and interact with, the more delightful their experience will be. Utilizing logic can move a lot of processes behind the scenes. 

Logic

Logic is the fundamental backbone to all user flows and behind the scenes activity. The more I am able to understand logic as a designer, the clearer I can communicate with the developers I'm working with.

Security as a Benefit

Security is often resisted due to the extra steps involved. Users don't want to have to jump through more hoops than they feel they have to. The more the security can be blended with the benefit it provides, the easier it is for the user to understand and cooperate.

 

 

PASSWORDS OF THE FUTURE

In my time at Intuit, I was asked to present what I thought would be the future of passwords. Based on the research I conducted and after exploring the most innovative ways of authentication, the best possible future password could be using Self Sovereign Identity authentication. This creates a network around a user and uses that to verify the user is who they say they are.

 

 

AUTHENTICATION EXPLORATION

In order to understand the ins and outs of authentication experiences, I took a deep dive into the experiences in the industry including Intuit's.

 

Competitor Analysis

When trying to understand the competition and best authentication experiences out there, I looked at some examples that streamlined the process, while there were others that complicated the experience. In Intuit's case, our accounts store highly sensitive Personal Identifiable Information (PII) which needs to be heavily secured. 

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Internal Analysis

After exploring the way Intuit's sign in feels across all products, I performed an analysis pointing out areas I liked and thought could improve. In this way, I was able to address the points which I was able to work on later in the internship. The analysis helped me learn what Intuit delivers to its customers through all of its platforms and better relate to how this could improve.

 

User Flows

I updated the user flows to reflect the current authentication process. The old files were in Illustrator and I created the new ones in Sketch for clearer communication and quicker adjustment in the future for the team. In doing this, I was able to understand how our system worked behind the scenes and consider the process throughout the internship when addressing the future of passwords. 

 

 

WE CARE GIVE BACK

 

Goat Yoga

Intuit has a "Week of Service" in which all employees are encouraged to participate in events that give back to the community, some being donation events. I participated in the goat yoga event in which we had goats climb on our backs as they hopped around. This event was a great bonding experience with other interns and full time employees!

Goat Yoga Cody Reppert
 

 

TURBOTAX DESKTOP SIGN IN

The TurboTax desktop application did not have an option for the user to sign in to an Intuit account within the app. My job was to figure out how to implement the sign in button into the existing software.

Ideating

We found different ways of including the information in the existing interface to test and find out which is most successful.

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Iterating

I created a few designs to implement the function into the application which I worked with a team member to refine and adapt the design to the potential demographic of users- mostly older people who still prefer to buy software from disks.

User Flows

Once the design was close to final, I created flow diagrams to show how the user will navigate through each step of the sign in process. 

 

 

SIDE WORK

Visual Design for Makerspace 

I created a new logo for the Maker Space at Intuit San Diego. They used this logo and the other graphics I created for their Grand Re-opening . Some of the other assets I created include handheld signs for the photobooth.

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MY EXPERIENCE

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I was able to live the summer of a lifetime. California has a very special place in my heart and it always will. Throughout my journey, I got to learn a ton about the company, design and myself. I met some of the coolest people and made friends that I will keep for the rest of my life.